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Señor Snacks acquired by Interex Corporation; Hadley Partners advises Señor Snacks
March 2011

LA MIRADA, CA (March 1, 2011) – Señor Snacks, a leading California-based manufacturer and marketer of authentic Mexican-style snacks, announced today that it has sold its assets to Interex Corporation, a Texas-based marketer of a wide variety of Hispanic snack products and beverages.  The acquisition brings the La Abeja® and Sí Señor® brands into Interex’s comprehensive family of brands, which already include Bokados® snacks and Topo Chico® beverages.  Financial terms of the acquisition were not disclosed. Señor Snacks was advised by investment banking firm Hadley Partners, Incorporated (www.hadleypartners.com).

“The demand for authentic Hispanic foods continues to outpace that of more mainstream offerings” indicated Pedro García, a Managing Director of Hadley Partners.  He added “both Hispanics and the general American population are seeking more authentic and different food experiences, and products such as Mexican salty snacks are increasingly available in a growing number of retail formats.”

Javier Ramirez, Señor Snacks’ CEO commented: “When we decided to sell the business we faced highly complex circumstances involving multiple shareholders and different types of potential buyers, including some foreign parties. We engaged Hadley Partners given their best-in-class industry expertise as well as their well-deserved strong reputation. Hadley Partners stepped up from the start to give us all the resources, counsel, leadership and an array of knowledge we needed to successfully work through numerous rounds of negotiations. We were impressed by their sound judgment, professionalism, and their constructive rapport with everyone involved, as it was instrumental in achieving a successful transaction. Hadley Partners simply exceeded our expectations in every conceivable area of this transaction.”

About Interex Corporation. Interex is the U.S. marketing division of Embotelladoras Arca S.A. de C.V. Interex imports and markets Arca brands including Topo Chico mineral waters and Bokados salty snacks.

About Hadley Partners, Inc.(www.hadleypartners.com)
Founded in 1999, Hadley Partners provides the highest-quality merger & acquisition advisory, private placement and financial advisory services. We have a world-class team of veteran bankers that bring Wall Street experience to privately owned companies. Hadley Partners is a registered broker-dealer, and a member of the Financial Industry Regulatory Authority. For more information on this transaction please contact: David Hadley (310) 640-7090 hadley@hadleypartners.com

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